Category Archives: Building Your Brand

Just Because Your Company is Small Doesn’t Mean Your Customers Expect Less

Last week I was explaining to a potential member of our Industrial Channel Research program how we will compare their quantitative ratings to the ratings of the other industrial manufacturers in the program.   About halfway through the conversation, the … Continue reading

Building Your Brand, Customer feedback, Industrial Manufacturers

A Poor Customer Experience can be an Opportunity to Make a Good Impression

Last year I decided to get more serious about exercise.  As any wise middle-aged man does, I chose to focus on an aerobic activity where I’d move very fast in traffic with limited ability to stop:  In-line skating. I got … Continue reading

Building Your Brand, Customer Service, Industrial Manufacturers ,