Category Archives: Customer feedback

Just Because Your Company is Small Doesn’t Mean Your Customers Expect Less

Last week I was explaining to a potential member of our Industrial Channel Research program how we will compare their quantitative ratings to the ratings of the other industrial manufacturers in the program.   About halfway through the conversation, the … Continue reading

Building Your Brand, Customer feedback, Industrial Manufacturers

Unsolicited Feedback can be Great, but it has Limitations

I was recently talking to a manufacturer’s CEO about the prospect of his company becoming a member in our Industrial Channel Research (ICR) program. He strongly embraced the idea of getting feedback from the marketplace; but said that his end … Continue reading

Channel Partner Feedback, Customer feedback, Distributor Feedback, Indirect Channel Performance Benchmarking, Industrial Manufacturers , ,

Getting Customer Feedback You Can Actually Use

Getting customer feedback is easy these days… find an online survey tool, create a survey, send it to your contacts or a rented list of contacts and compile the results. Getting useful customer feedback with minimal effort, on the other … Continue reading

Channel Partner Feedback, Customer feedback, Distributor Feedback, Industrial Manufacturers , ,

Have you convinced your customers that you’re offering differentiated value or have you only convinced yourself?

In September, I spent a couple days at the International Manufacturing and Technology Show (IMTS) in Chicago. As I was making my rounds seeing the products of exhibiting manufacturers, I was reminded of what always strikes me at these shows: … Continue reading

Channel Partner Feedback, Customer feedback, Industrial Manufacturers