Distributor Overview for ICR End-User Survey

This page provides a short overview of what you can expect from participating in Industrial Channel Research’s 2013 End User Survey.

First, if you’d like to take the survey to see the questions, click here.

Second, the Distributor Performance report is an example of what you’ll expect to receive at the end.  It’s a report that shows how you rated compared to all the other distributors in the program.  No manufacturer will see this report.  ICR sends it only to you.

Third, the Distributor Representation report is an example of another report you may receive.  It’s a report that shows how your distributorship was evaluated with regard to how well it represents one of your manufacturers.  MOST distributors will not receive this report because these specific questions will not be asked unless the manufacturer has cleared it with you first.  If you have agreed, both you and the manufacturer receive this report.

Fourth, if you want to download our template for collecting end-user information, click here. You never have to share end-user information with us.

Here are the simple actions you need to take as a distributor in the program:

  • 9/9/2013 – Invite end users to participate.
  • 9/16/2013  - Send first reminder to end users who haven’t completed yet.
  • 9/23/2013  - Send second reminder to end users who haven’t completed.
  • 9/30/2013 – Thank those people who participated.

That’s it.  There isn’t much for you to do, we’ll give you everything you need to make it happen. Any email you need to send out, we will write for you. We’ll send you one thing at a time with instructions, so you don’t have to keep track of dates (because we know you’re busy).  Your whole effort should be a couple hours at the most.

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