Tag Archives: channel partner Sales feedback

Getting Customer Feedback You Can Actually Use

Getting customer feedback is easy these days… find an online survey tool, create a survey, send it to your contacts or a rented list of contacts and compile the results. Getting useful customer feedback with minimal effort, on the other … Continue reading

Channel Partner Feedback, Customer feedback, Distributor Feedback, Industrial Manufacturers , ,

Manufacturer Marketing Programs – An Excuse to Show-Up

As I mentioned last week, the manufacturer members of our Industrial Channel Research program just completed a large-scale survey of their channel partners’ sales people. In this recent survey those channel partner sales people were asked to evaluate their supplying … Continue reading

Channel Partner Feedback, Distributor Feedback, Industrial Manufacturers , ,

Differentiation: It Needs to be a Priority

We have just completed a successful Industrial Manufacturers Channel Partner Sales Survey for 20 of our Industrial Channel Research (ICR) members. I’ve spent the last few days evaluating feedback we received from sales people of their channel partner distributors. As … Continue reading

Channel Partner Feedback, Distributor Feedback, Indirect Channel Performance Benchmarking, Industrial Manufacturers ,

Getting your channel partners involved in managing your product portfolio

Recently, I was on the phone with the president of an industrial company frustrated that his company’s product innovations weren’t as well received as he would like.   When I asked him to describe his product development process, he said he … Continue reading

Channel Partner Feedback, Distributor Feedback, Distributor Management Best Practices, Distributor Performance Improvement, Indirect Channel Best Practices, Indirect Channel Performance, Indirect Channel Performance Benchmarking, Industrial Manufacturers , , ,

Preparing for why distributors really go to trade shows

One of the few rewards for suffering through a long Chicago winter is that there are a dozen industrial trade shows right in my backyard. If I choose, I can spend my entire summer collecting totebags embroidered with my favorite … Continue reading

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Third party surveys: Anonymity drives honesty

Have you been on an Internet chat room lately?  People using handles like “SuperDrillGuy” and “MrAbraisives” with commentary that’s so brutally honest, it can be scary.  I wonder how many people would be so honest if they had to provide … Continue reading

Channel Partner Feedback, Distributor Feedback, Distributor Management Best Practices, Indirect Channel Performance Benchmarking ,