“This is about more than surveys; it’s about improving the value we bring to the market with ICR’s guidance.”

Brendt Holden, President, Haimer USA    brendt.holden@haimer-usa.com

* * *

“The ‘secret sauce’ in the ICR program is the comparisons to similar companies selling through the same channels; we just couldn’t replicate this on our own.”

Mark Johnson, VP Sales & Marketing,  Osborn, Mjohnson@osborn.com

* * *

“If you’re serious about improving your customer relationships and the quality of service you provide, ICR’s program is incredibly effective and an outstanding value for what we get out of it.

Chris Nuccitelli, VP Sales & Marketing, Parlec, chrnuc@parlec.com

* * *

“The ICR feedback and analysis provides us with an excellent tool to review with our Distributor Network / Distributor Advisory Council, and serves as a benchmark for us to develop channel strategies and improvements.  We have done this before on our own, but the ICR process is much more effective.”

Bob Carson, Manager Distribution & Business Development, Seco, rcarson@secotools.com

* * *

“The first year we were able to identify action items and evaluate opportunities.  Thanks to the ICR program, we can measure ourselves annually to ensure we are focused on continuous improvement.”

Susan Biskopski, Marketing Manager, SGS Tool Company, biskopskis@sgstool.com

* * *

“If you really spend the time to understand what the ICR feedback is telling you and develop an action plan to address it, benefits are significant.”

Ed Liss, Marketing Services Manager, Snap-on Industrial Brands, Ed.liss@snapon.com

* * *

“Our initial survey with ICR was very revealing.  We were quite surprised with some of the feedback we received from our customers, information that would be very difficult to gather without ICR.   The foundation of our long-term growth strategy is based on the survey findings and consultation with ICR’s staff.  We continue to partner with ICR and will not make strategic decisions without conferring with ICR.”

Scott Golden, VP Sales & Marketing, Vargus, Sgolden@vargususa.com

* * *

“The ICR program provides us with an unparalleled feedback mechanism.  The insights gained strengthen our relationship with our channel partners.”

Mark Hemmerling, Director of  Marketing, Walter Tools,  mark.hemmerling@walter-tools.com

* * *

“Despite the great success we have had recently at WIDIA, ICR was able to show us additional ways to drive significant value through the channel.  More importantly, they helped us understand the steps we needed to take to implement the improvements and pushed us to take action.”

Bernie McConnell, Vice President, WIDIA Product Group, bernie.mcconnell@widia.com

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